THE CAUSE… The funds raised by The New Humanity will be donated to support New Horizons, one of the numerous projects backed by the Giuseppe e Pericle Lavazza Foundation through its almost twenty year partnership with Save the Children. New Horizons aims to combat the social and economic marginalization of the new generations from the most vulnerable categories of the population in the area around Calcutta in India and make sure they have a better future.
THE NEW HUMANITY…CHRISTY LEE ROGERS CREATES COVER IMAGE FOR THE 2021 LAVAZZA CALENDAR
SEE THE FULL PROJECT HERE 2021 LAVAZZA CALENDAR
In a changing scenario in which barriers and distancing between individuals, communities and nations become necessary, Lavazza is trying to build bridges between people, drawing them closer through the universal language of art, the one capable of speaking to the heart of us all. Its aim is to show human beings’ extraordinary resilience and generate feelings of hope that will make it possible to build a “New Humanity”.
In The New Humanity 2021 calendar, 13 masters of photography present a new vision of humanity that reflects their personal viewpoints and styles. They are David LaChapelle, Simone Bramante, Martin Schoeller, Ami Vitale, Christy Lee Rogers, Steve McCurry, Joey L., Carolyn Drake, Denis Rouvre, Eugenio Recuenco, Charlie Davoli, Martha Cooper and TOILETPAPER.
The New Humanity 2021 magazine also has six cultural “ambassadors” called on to explore and amplify the multiple meanings of New Humanity and stimulate even deeper reflection on the process of restarting and reopening, starting from their own personal experience and sensibility. They are architect Carlo Ratti, designer Stella Jean, writer Alessandro Baricco, actress Kiera Chaplin, singer- songwriter Patti Smith, and Save the Children International CEO Inger Ashing.
“Everyday people can be transformed into angelic creatures with the slightest change of perspective, by using tools in new ways and allowing our mistakes to guide us toward new truths”. CLR
